Knowledge Base
SaaS Metrics & Stripe Analytics
Clear definitions, formulas, benchmarks, and practical guidance for every subscription metric. Built for SaaS founders who use Stripe.
Core Metrics
What Is MRR?
Monthly Recurring Revenue definition, formula, and five MRR types
What Is ARR?
Annual Recurring Revenue formula and when to use ARR vs MRR
What Is Churn Rate?
Customer and revenue churn formulas with SaaS benchmarks
What Is ARPU?
Average Revenue Per User formula and optimization strategies
What Is Net Revenue Retention?
NRR formula, benchmarks, and why investors prioritize it
Growth & Unit Economics
What Is LTV?
Customer Lifetime Value formulas and LTV:CAC ratio benchmarks
What Is CAC?
Customer Acquisition Cost formula, payback period, and efficiency
What Is SaaS Quick Ratio?
Quick ratio formula and growth efficiency benchmarks
What Is Expansion MRR?
Expansion revenue sources and impact on net retention